ARAKU- The Story Behind A Cup Of Coffee

How frequently do you drink coffee?

  • Coffee originated in Ethiopia. It was demand in Africa and Middle East, Dutch spies smuggled the coffee seedlings.
  • It is the second most common commodity after oil.
  • Read also:How palm oil is problem for environment
  • 400 billion cups of coffee is consumed annually, 1.1 billion cups daily.
  • Finland is the top consumer of coffee followed by its neighbours Norway, Iceland, Denmark, and Sweden.
  • Starbucks at least opens two outlets everyday around the world.
  • 25 million farmers depend on coffee plantations as their livelihood.
  • Coffee is additive. Once we drink it, it becomes a addiction.
  • They are many types of coffee Cappuccino, Mocha, Latte, Cafe Aulait, Americano, Macchiato, Espresso, Frappuccino.
  • It has 800/1000 aromatic compounds.

How coffee is good for health?

  • Coffee is a source of vitamin p needed to strengthen blood vessels. It provides 20% of the daily requirement of vitamin p.
  • It is a source of antioxidants.
  • Prevents tooth decay.
  • Improves speed of reaction, helps concentration, stimulates associate thinking.
  • It helps in overcome drousiness and improves mood.
  • Improves cardiovascular function.
  • Chocolate coffee contributes to increased hormone secretion called ‘Serotonin’ which is responsible for happiness.
  • It is proven that coffee protects us from Parkinson’s disease, liver diseases, and type 2 diabetes.

What is problem faced by coffee to environment?

  • 10.4 million hectres of land is used to grow coffee(in 2014).
  • Most of the coffee is grown by monoculture, in which only one type of plant is grown in the entire field.
  • Coffee is usually grown under canopy/natural shade. But most of coffee is grown without canopies, it is known as sun cultivation.
  • Sun cultivation removes all other species to provide unmitigated access to sunlight and easier harvesting.
  • We get 3 times more yield in sun cultivation.
  • It contributes to deforestation, erosion, increased blights and pests.
  • Requires immense waters, 140 litres of water to grow a cup of coffee.
  • Sun cultivation bean trees only last for 15 years but canopy cultivated trees last for 30 years.
  • It eliminates biodiversity of plants.
  • It includes addition of fertilizers.


Araku Valley Coffee is known for it’s unique texture, flavour and produced by tribals in a Eco-friendly way under natural shades.

(Araku Valley is a hill station and valley region in the southeastern Indian state of Andhra Pradesh. It’s surrounded by the thick forests of the Eastern Ghats mountain range. The Tribal Museum is dedicated to the area’s numerous indigenous tribes, known for their traditional Dhimsa dance, and showcases traditional handicrafts. A miniature train runs through Padmapuram Gardens, with its sculptures and tree-top huts).It is grown by Adivasi tribals. Araku valley coffee won the gold medal for the Best coffee pod in the Prix Epicures OR 2018 award in Paris/France.
They produce three types of coffee beans: Arabica, Robusta, Peaberry.
It is hand picked coffee beans.Here Adivasi tribes follow the same long tradition to grow coffee. It was founded in 2000, led by Naandi Foundation for tribal empowerment. These coffee beans are grown under the canopy of Silver Oak, Mulberry, Custard Apple, Sapota, Timber trees, etc…
It is co-operative society of 10,500 Adivasi farmers. It is one of the best coffee in the world without harming any environment.

Story behind:

The Araku Valley is successful by NAANDI FOUNDATION.MANOJ KUMAR(founder of naandi foundation) Said that:

When they arrived ARAKU VALLEY in 1996, the tribals were in extreme poverty with lack of public facilities, etc… And they were marginalised from rest of India.

Adivasi tribes lacked the information how to make land fertile. They had less yield in the coffee production. Tribals suffered a lot. Naandi foundation bought trust in the tribes about coffee plantations and made them to learn how to produce more yeild, at that time they were only 1,000 tribes and now they are 10,500 tribes who work on it. Naandi foundation said that the effort made by the tribals led to successful coffee plantations. Now tribals get access to public facilities and their children now go to school. If you are drinking the Araku valley coffee, it is hard work of the tribals.
According to naandi foundation

The Araku Coffee is now available internationally, with a first store in Paris. It is a premium-quality coffee produced by Indian tribes which were living on the fringes of society some years ago. This incredible achievement has been possible thanks to the tremendous work done by the Naandi Foundation, one of the largest social sector organizations in India. Founded in 1998, Naandi was born out of the idea of creating a professionally run organization managed by eminent business leaders. It implements solutions tackling education of girls, safe drinking water and sanitation, sustainable agriculture, skilling and employment for youth, safe motherhood and early childhood development. With a team of 300 full time professionals and over 3000 front line development workers, Naandi’s approach is to listen intently to communities it serves and make them equal partners in solving their problems.”

Donate Naandi Foundation: 


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  7. Such an interesting post. Coffee is so easy to prepare, we didn’t even realize it was this hard to produce it.

  8. I love coffee.. I am addicted to it.. I couldn’t agree ore with the benefits of drinking it everyday… I love to read or watch stories about tribes too.. Great thanks to Naandi Foundation for helping the tribe use their resources to survive life..

  9. I cannot function without my coffee in the morning. I knew that coffee was good for your health, but I had no idea how much work and effort it took to creating it. I definitely have a greater appreciation for everyone that works so hard to ensure that it’s made. Thank you for sharing this, because people need to know all the details about the coffee industry.

  10. I always drink coffee and I’m addicted to it. But it never crossed my mind to research about it. So ashamed. 😂

    • So, I am happy that I researched about coffee even though I am not a coffee addict. Thanks for the comment dude

  11. I am a big coffee lover and I love to brew my own every morning. Thank you for sharing this insight into the coffee industry!

  12. I am a coffee addict but I did not know about so many details. Morever, it is great to know that our country produced the drink which everyone appreciates.

  13. I`m surprised at how much work goes into coffee production, we`re used to walking into shops and buying coffee we never stop to think how it`s produced.
    Really interesting post.

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  18. I love coffee! I drink it daily and love the smell of it. Coffee can do a lot of damage to the environment like your research states. I like that you found a place that has eco-friendly practices!

  19. Thank you for sharing this. I am planning to start a coffee business and knowing the origin and the industry about coffee is really important for me to know. Thanks for sharing.

  20. As a caffeine addict, I totally enjoyed your post! The fact about Starbuck opening 2 stores every day across the world is quite interesting!

  21. I love coffee and I can proudly say I drink it everyday. I didn’t know a lot of the stuff you put on here about it so thanks for the fun read

  22. What an interesting read. This makes me want to try Araku coffee. I love brands that give back even in their little. Hoping Araku gets the publicity they need to grow big.

  23. I am addicted to coffee but no idea about it’s origins! I literally read every word of this article! I am so fascinated! Thank God for coffee and Thank God for you!!!

  24. I don’t need to read this twice to feel good about drinking coffee. We always drink eco-friendly and sustainable coffee!

  25. I’m a trained barista and a huge fan of drinking coffee. The article was very fun to read and some facts were mindblowing! Had no idea coffee was addictive but this sure explain a lot, hehe 😀

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